At a glance
Dunbell Insurance Brokers is an insurance brokerage firm incorporated in 2020. Its website ran on a WordPress Divi theme, and the firm wanted it off WordPress without changing what its clients had already read.
Inventrium rebuilt the site in Next.js in July 2026, keeping the client’s approved wording exactly as it was. The new site is built and awaiting the client’s sign-off to go live.
A broker’s website is its product shelf. Every policy had to be one click away, and every word had to stay as the client approved it.
The challenge
- Keep every product page and the client’s wording exactly as approved while leaving WordPress.
- Make each insurance product easy to find, and easy to ask about.
- Fix the search basics the old theme got wrong, such as several main headings on one page.
What we did
Captured first, then rebuilt
Every page was captured from the live WordPress install, with its files, and rebuilt from that record. The client’s text is used verbatim.
Insurance products, page by page
The site carries a page for each of the broker’s eight insurance products and an expandable summary of its other cover, all in the broker’s own purple and gold.
An enquiry form that keeps bots out
Prospects can ask about cover from the contact page, through a form with a simple sum to answer, which stops automated spam without getting in a person’s way.
Audited before launch
Duplicate main headings were fixed on nine pages, and a pre-launch audit of headings, metadata, structured data and security headers ended with zero failures and zero warnings.
Under the hood
- Copy kept word for word: each page was captured from the live WordPress site and rebuilt from that record, so nothing a client had read changed without the client’s say.
- One page per product: eight product pages and an expandable list of other cover, so a prospect can find the policy they need in a click.
- Old links still work: legacy WordPress addresses redirect to the new pages, so bookmarks and search results keep landing in the right place.
- Housekeeping: a stray WordPress sample post removed and a published security contact added before launch.
- Consent done properly: a cookie notice that cites the Nigeria Data Protection Act 2023, in the broker’s own purple and gold.
The results
- All 15 pages moved off a WordPress Divi site, with the client’s approved wording kept exactly as it was.
- A page for each of the broker’s eight insurance products, plus a clear summary of its other cover.
- An enquiry form with a simple spam check, so prospects can ask about cover directly.
- Duplicate page headings fixed on nine pages, so search engines read each product page correctly.
- A pre-launch audit of headings, metadata, structured data and security headers ended with zero failures and zero warnings.
Impact
For prospects: every policy is a click away, with a way to ask about it.
For the broker: no WordPress theme or plugins to patch, and a site we look after.
For search: product pages that search engines read correctly, one main heading each.
Why it matters for Inventrium
Insurance brokers sell trust and clarity. This engagement shows we can move a broker off an ageing theme without losing a page or a word, and leave it cleaner for search than we found it.