How many posts per week do you create for our business?
Starter gives you 3 posts per week on one or two platforms. Business gives you 5 posts per week across 3 platforms. Brand Authority posts daily across 5 platforms: Facebook, Instagram, LinkedIn, X and TikTok. We plan every post ahead, and you approve it in a shared content calendar.
What is included beyond posting?
Every plan includes a monthly content plan, a design for each post, captions, hashtag research and a monthly report. On Business and Brand Authority we also answer comments and messages. Brand Authority adds short video for Reels and TikTok.
Do I need to be on every platform?
No. We recommend the platforms where your customers spend time. Businesses that sell to other businesses often do best on LinkedIn and X. Consumer brands usually do best on Instagram, Facebook and TikTok. We review your platforms when you start and put the effort where your buyers are.
What is the difference between social media management and online advertising?
Social media management keeps your own page active for the people who already follow you, with no ad spend. Online advertising pays to show your posts to people who don't follow you yet. These plans cover your page. You can add online advertising as a separate service.
Which tools do you use, and who owns the pages?
Your business owns every page and account. We work on them as managers, and you can remove us at any time. We schedule posts with Meta Business Suite or Publer and design in Canva, and we share the design files with you. You pay any tool subscription at cost.
Can you help us grow our follower count?
Yes. We aim for followers who could become customers, and that takes three to six months of steady posting. We track reach, engagement and profile visits as well as followers. We never buy followers.