Grow · Newsletters and email
Newsletters and automated emails that reach the inbox
Customers hear from you regularly, and your emails land in the inbox. We set up your sending platform, clean your list, and write and send the newsletter.
We also build automatic emails that welcome new contacts and win back old customers. Each month you see what was opened, clicked and bought.
What we set up and run
Sending platform
We set up Brevo, HubSpot, Mailchimp or Zoho Campaigns, picked for your list size, budget and the tools you already use. The account is in your business name.
Push notifications
Short alerts that pop up on customers’ phones and browsers, sent through OneSignal from your website or app. Good for offers, new stock and order updates.
Mail that lands
Your newsletters reach the inbox instead of spam. We add the settings that prove your email is really from you (SPF, DKIM and DMARC), start new domains slowly and check every send before it goes.
A clean list
We remove duplicates, bounced addresses and people who haven't opened in a long time. Each contact is tagged by where they came from and what interests them. Where consent is unclear, we ask again.
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Newsletters
We plan, write, design and send your newsletter on a schedule you choose. You approve each one before it goes out.
Automated journeys
Welcome emails, enquiry follow-ups, abandoned-cart reminders and win-back emails. Once you approve them, they send on their own when a contact does something.
Monthly reporting
Each month you see how many emails arrived, were opened and were clicked, and who unsubscribed. Where your store or CRM allows, you also see the sales each email brought in.
Consent recorded from the first form
You can show how every address came onto your list. Each sign-up form records where and when a contact agreed to hear from you. Every email has a working unsubscribe link, and we remove people the moment they opt out. We build it all with the Nigeria Data Protection Act 2023 in mind.
We never buy, rent or scrape lists. If you can't vouch for where a list came from, we ask those contacts for permission again before we send to them.
How it runs
Review
We look at your platform, list, domain settings and past sends, and agree with you what the emails are for.
Quote
You get a fixed price for the set-up and a monthly fee for running the emails, with the number of sends stated.
Set-up
We set up the platform, domain settings, sign-up forms and templates, and clean the list. Then we test with real Gmail, Outlook and Yahoo inboxes.
Send and automate
The first newsletter goes out. Each automatic email goes live once you approve it.
Report and improve
Each month we report and agree what to try next, such as new subject lines, send times or offers.
What’s included, and what isn’t
Included
- Platform set-up or clean-up on Brevo, HubSpot, Mailchimp or Zoho Campaigns
- Push notifications through OneSignal, where you want them
- SPF, DKIM and DMARC records on your sending domain
- List clean-up, tagging and segments
- Sign-up forms on your website with consent recorded
- Newsletter planning, copy, design and sending
- Welcome, follow-up, abandoned-cart and win-back emails
- Monthly reporting and a review call
Not included
- The sending platform subscription, paid by you to the provider
- Building or replacing your CRM, which our Systems team quotes separately
- Bought or rented contact lists, which we will not send to
- SMS and WhatsApp broadcasts, quoted separately where needed
If you have a CRM, our Systems team builds and connects it. We run your newsletters, automatic emails and reports through it.
Related services
- Note: why we used a local text-message provider
Bulk text messages to Nigerian phones cost about 90 times less through a licensed local provider.
- CRM setup
Zoho CRM, HubSpot or a custom CRM, connected to your website forms, WhatsApp and ERP, so email journeys can follow each lead.
- Creatives and design
Newsletter templates and campaign visuals, kept in a digital asset bank your business owns.
- Business email
Company email on your own domain, with the settings that keep your mail out of spam.
Questions about email marketing
Which platform should we use?
Brevo for large lists and order emails, HubSpot if your sales staff also work from HubSpot CRM, Mailchimp for strong templates and online-shop links, and Zoho Campaigns if you already use Zoho CRM. For push notifications we use OneSignal. The right one depends on your list size, how often you send and what else you use. We recommend one in your quote and say why.
Why are our newsletters going to spam?
Usually one of three things. Your domain is missing the SPF, DKIM or DMARC settings. Your list has too many old or bounced addresses. Or a new domain sent too much, too fast. We fix the settings, clean the list and build up sending slowly before your next campaign.
Can we email customers who bought from us but never subscribed?
Messages about an order are fine. Marketing emails need the customer's agreement. We send past customers one email asking permission, and keep only those who say yes. The list is smaller, but it performs better and you can stand behind it.
How much does it cost?
You get a fixed price for the set-up before we start, based on your platform, list size and the automatic emails you need. The same quote shows the monthly fee for running it all. You pay the platform subscription straight to the provider.
Send us your last newsletter
Forward a recent send, or tell us which platform you use and roughly how many contacts you have. We'll check your domain settings and reply with a quote.
Monday to Friday, 9am to 6pm. We reply within one business day.