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Technology Advisory · Customer Experience & CRM

You paid to win them. Now keep them buying.

Personalized Customer Experiences & CRM: one customer record, newsletters that send themselves, and personal follow-ups on email, SMS and WhatsApp.

WhatsApp CRM to +234 817 188 5917← Technology Advisory
Keep the customers you have already paid for

Every customer cost you ads, visits or referrals. Their details now sit in chats, phones and spreadsheets.

Nobody owns the relationship after the first sale. Leads go cold, and good customers drift away quietly. Generic emails and one-size-fits-all promotions do not fix that; they often frustrate your best customers.

We set up the CRM, newsletters and personal follow-ups that keep them buying: one customer record, automatic follow-ups that feel personal, and early warning before customers drift. No team of chasers required.

Smiling sales lead presenting customer profiles on a screen to two colleagues
What We Do

How we help you keep your customers

From one clean customer record to the messages that bring quiet customers back.

01
CRM Set-up & Migration

One record for every customer.

We set up Zoho CRM (we are an Authorised Zoho Partner) or HubSpot, clean your contacts and move them in from chats, phones and spreadsheets. Leads from your website, WhatsApp and ads land in the CRM with a follow-up task, so none is left in an inbox.

  • Zoho CRM or HubSpot, chosen to fit your team
  • Contacts cleaned and migrated into one record per customer
  • Lead capture from website, WhatsApp and ads
  • Follow-up tasks so no lead goes cold
  • Consent recorded at sign-up, access by role
Set Up My CRMRequest a Meeting
Two colleagues reviewing customer charts and documents together at a desk
02
Newsletters, Email Automation, SMS & WhatsApp

Follow-ups that send themselves and still feel personal.

We build the welcome, nurture and win-back sequences, and the monthly newsletter, then group customers by what they bought so each hears the right message. SMS and WhatsApp journeys sit alongside email, and we set up SPF and DKIM so your emails stay out of spam.

  • Newsletter, welcome, nurture and win-back emails
  • Groups of customers based on purchase history
  • SMS and WhatsApp journeys
  • Email deliverability set-up (SPF, DKIM, warm-up)
  • An easy opt-out on every message
Design My JourneysRequest a Meeting
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03
Recommendations, Churn & Win-back

Spot quiet customers early and bring them back.

We set up product suggestions based on what each customer has browsed or bought, and flag customers who have gone quiet before they are lost. Loyalty thank-you messages and win-back messages then go out at the right moment. Complaints go to one support desk on Zoho Desk or Freshdesk, with WhatsApp as a channel.

  • Recommendations based on each customer's history
  • Churn flags for customers who stop buying
  • Loyalty thank-you messages and win-back messages
  • Support desk on Zoho Desk or Freshdesk
  • WhatsApp as a support channel
Win Customers BackRequest a Meeting
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What You Get

Every customer captured, followed up and kept.

Built with NDPA 2023 in mind: consent recorded at sign-up, an easy opt-out on every message, and access by role.

  • No lead left in an inbox

    Website, WhatsApp and ad leads land in the CRM with a follow-up task attached.

  • One record per customer

    Zoho CRM (we are an Authorised Zoho Partner) or HubSpot, with your existing contacts cleaned and migrated.

  • Customers hear from you monthly

    Newsletters, plus welcome, nurture and win-back emails that send themselves.

  • The right message for each customer

    Groups based on what people bought, SMS and WhatsApp journeys, and product suggestions.

  • Quiet customers won back

    Churn flags, loyalty thank-you messages and win-back messages sent at the right moment.

  • Complaints answered, not lost

    One support desk on Zoho Desk or Freshdesk, with WhatsApp as a channel.

Investment

One fixed quote, in naira, before work starts.

Fixed written quote after a free 30-minute scoping call. It includes CRM set-up and migration, lead capture, email deliverability set-up (SPF and DKIM), journeys and team training.

01

Free 30-minute call

Tell us where customers slip away.

02

Quote within 48 hours

Scope, timeline and what is included, in writing.

03

Set up, switch on, train

CRM live, journeys running, monthly review.

Platform licences (for example Zoho CRM, Zoho Desk, HubSpot, Freshdesk), email platforms (for example Mailchimp, Brevo, Zoho) and SMS and WhatsApp message fees are billed separately, per message where relevant. Your quote names each one.

Proof

Systems that keep hold of every customer.

For a Lagos postgraduate media institute, we captured 174 prospects as CRM leads, with enrolment automatic on payment.

We practise it ourselves: our monthly newsletter, The Conversation, goes to our own customer list.

FAQ

Customer experience and CRM — your questions answered

Personalisation means your customers receive communications, offers, and experiences that reflect their individual history with your brand — rather than the same generic message sent to everyone. In practice this might look like an e-commerce customer receiving product recommendations based on what they have browsed, an existing client getting a renewal offer before they start shopping elsewhere, or a new lead receiving a welcome sequence that speaks to the specific product they enquired about. The result is that customers feel understood, which increases the likelihood they buy and come back.
Personalisation increases revenue through three mechanisms. First, it improves conversion — customers who see relevant offers are more likely to buy than those who see generic ones. Second, it increases average order value through timely upsell and cross-sell recommendations. Third, and most significantly, it improves retention — customers who feel a brand understands them churn at a lower rate, and retaining an existing customer costs far less than acquiring a new one.
Yes. We connect to the tools you already have — whether that is Zoho CRM, HubSpot, Mailchimp, Brevo, Flutterwave for payments, your existing website, or a custom-built system. We build the data pipelines that pull customer behaviour from these sources into a single view, then use that view to trigger the right message or offer at the right moment. We do not ask you to replace your existing stack; we augment it.
Every system we build is built with NDPA 2023 in mind. This means we only collect data that customers have consented to share, we store it securely with appropriate access controls, and we document how each piece of data is used. Consent is recorded at sign-up, every message carries an easy opt-out, and access is limited by role. We treat your customer data as a strategic business asset to be protected, not just a technical data point to be processed.
There is no minimum. Even a small customer database of a few hundred contacts can benefit significantly from a well-designed personalisation approach. We start with a strategy session to understand your customer journey, your existing tools, and your growth goals. From there we identify the highest-impact personalisation opportunities — typically automated re-engagement sequences or on-site recommendation logic — and build from there. The system grows in sophistication as your customer data grows.
You get one fixed written quote, in naira, before any work starts, after a free 30-minute scoping call. It covers CRM set-up and migration, lead capture, email deliverability set-up (SPF and DKIM), journeys and team training. Platform licences (for example Zoho CRM, Zoho Desk, HubSpot or Freshdesk), email platforms and SMS or WhatsApp message fees are billed separately, and your quote names each one.

Keep the customers you have already paid for.

Tell us where customers slip away. You get a fixed written quote within 48 hours of a free 30-minute call.

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