Grow · Online advertising
More sign-ups and sales from your ads on Google, Meta, LinkedIn, TikTok and X. We set up tracking before you spend the first naira, and we point every campaign at the sale.
Your ad spend is billed at cost, never marked up, and the ad accounts are in your business's name.
Ad accounts that nobody manages waste money. Audiences are too broad, keywords are too loose, and nobody checks a campaign after launch. The dashboard fills up with clicks while the till stays quiet.
We start with what a new customer is worth to you. Then we track the action that pays you, such as a paid subscription, an order or a booked call. Each ad leads to a page built for that action, and we tell Google or Meta to find more people who take it.
Which platforms, which audiences, the daily budget and the result each campaign must deliver. We review the plan with you every month.
We open ad accounts in your business's name, or check and tidy up the ones you have. They stay yours if we part ways.
Before any budget goes out, we track the action that pays you, link Google Analytics to Google Ads, verify Search Console and check consent on your forms.
For apps, we run install campaigns on Google and Meta and follow what people do after they install, such as signing up or making a first payment. We connect AppsFlyer and Google Tag Manager and judge each campaign on those actions.
You see the path from ad to sale. We set up Google Tag Manager events on your website and app, Google Analytics 4 reports, and a view of which campaigns brought paying customers.
Each ad leads to a page built for that campaign. If your current page loses sign-ups, we tell you what to change before we spend.
We write the keywords, the words to exclude, the audiences, the ad copy and a creative brief for each placement.
Every week we check bids, budgets, search terms, audiences and creative. We pause the weak ads and move the money to the ones that sell.
What your spend brought in, which products and searches drove it, where the ads showed, and what we will change next month.
Most businesses need two or three platforms at most. We recommend a mix in your plan and add a channel only when the numbers say it will pay.
| Platform | Best for | What we run |
|---|---|---|
| Google Search and Display | Reaching buyers at the moment they search for what you sell | Keyword research, negative keywords, responsive search ads, Display remarketing and conversion tracking |
| Meta (Facebook and Instagram) | Lead generation and reach with a broad consumer audience | Lead, traffic and conversion campaigns; custom and lookalike audiences; image, carousel and video testing |
| TikTok | Consumer brands with short-form video | In-Feed campaigns, with video creative briefing (often from influencer content) |
| Google and Meta app campaigns | Getting app installs from people likely to sign up and pay | App install campaigns, with in-app actions tracked through AppsFlyer and Google Tag Manager |
| Reaching decision-makers by job title and company | Sponsored Content and Lead Gen Forms | |
| X | Financial services, B2B and cultural moments | Promoted posts and follower campaigns |
| Nigerian marketplaces and forums | Reaching buyers and job seekers where they already browse | Listings and promoted posts on platforms such as Jiji and Nairaland, where they fit the goal |
We brief the creative for each placement. You can send us approved footage, have our Creatives team make it, or put your best influencer content behind a budget.
Three questions about your budget, your goal and your platforms. You get the matching plan, its monthly fee and the ad spend we recommend with it.
Which plan fits? A 60-second check. Question 1 of 3
You pay our management fee monthly. Ad spend is billed at cost: paid by you to the platform from your own card, or through us in naira at the day's rate if a dollar card is a problem.
We show it line by line and never mark it up.
Fixed quote
Custom strategy for high-spend and complex multi-channel campaigns.
₦300,000 per month
Full multi-platform management, including TikTok and X.
Recommended
₦250,000 per month
Multi-platform management for growing businesses.
₦150,000 per month
One platform, focused growth for early-stage businesses.
The recommended ad spend shows what each plan is built to manage. You pay it on top, at cost.
Need a website too? We build it and you pay monthly, with your marketing in the same payment
We look at your ad accounts, your website, your sign-up or checkout steps, and what a customer is worth to you.
You get the platforms, daily budgets, the result we measure each campaign on, and a fixed price for our fee before we start.
We fix tracking, consent and landing pages before launch. Your first naira of spend is measured.
Campaigns go live and the platforms learn who buys. We review every week and move the budget to what works.
Each month we report and talk through what to grow, fix or stop. You choose when to top up or pause the budget.
Your invoice shows every naira of ad spend apart from our fee. We never take a share of it.
Name searches clicked at 25% and airport searches at 17.6%. What it means for hotel ads.
Google Ads run month by month for an Apple-products retailer, reported on searches, top products and locations, with ad spend billed at cost.
Vetted, contracted creators whose best content can go behind an ad budget.
Ad creatives sized for each placement, with variations for testing.
Our buyer guide to ad management fees and ad spend in Nigeria.
Work back from what a new customer is worth to you. Each plan on this page shows the ad spend it is built for. That is ₦150K–₦300K a month on Starter, ₦300K–₦700K on Business, ₦700K–₦1.5M on Growth, and ₦1.5M+ on Enterprise. You pay ad spend at cost, apart from our fee, and we agree a daily budget with you before you commit anything.
Yes. Google and Meta charge in dollars, and Nigerian bank cards often hit their foreign-spend limits. When that happens, your campaigns stop. Pay the platform from your own card, or pay the ad spend through us in naira at the day's rate. Either way you pay it at cost, on its own line.
We optimise for the action that pays you, such as a paid subscription, an order, a booked call or a serious lead. We track it before launch. Your report still shows clicks and impressions, but we judge the ads on sales.
It shows what you spent against the budget, and the clicks, views and sales it brought. You see which products and searches drove them and where the ads showed. It ends with what we recommend for next month, such as new creatives or a page to fix.
Give a new account its first few months before you judge it. We set up tracking first. After launch, the platforms need some weeks to learn who buys, and the time depends on your budget, sector and offer. Before launch we agree with you what success looks like, and we never promise overnight results.
Some do. Advertising in Nigeria, online adverts included, falls under ARCON's rules, and some adverts need approval before they run. We tell you when that applies to your campaign and allow time for it.
Your business. We open them in your business name. If we stop working together, you keep the accounts, the campaign history and the tracking.
Book a free strategy call. We look at your current ads and your sign-up or checkout steps, and show you where the money leaks. Then we recommend a plan and a daily budget.
Monday to Friday, 9am to 6pm. We reply within one business day.
