Paid Ads Management — IBSS
Monthly Plan · Paid Advertising Management

Every naira working harder for your business.

We have managed over ₦50 million in ad spend for Nigerian businesses on Google, Meta, TikTok and X. Our certified team turns advertising budgets into measurable revenue — with full transparency on every naira spent.

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Why Managed Paid Advertising

Unmanaged ad accounts bleed money quietly.

Most Nigerian businesses running their own ads are wasting 30–50% of their budget on broad audiences, wrong keywords and campaigns that never get properly optimised. They see "impressions" in their dashboard but not customers in their business.

Effective paid advertising is a full-time job. Our team monitors your campaigns daily, tests new approaches continuously, and optimises every variable — bidding, audiences, creative, landing pages — to ensure every naira drives measurable business results.

Paid Ads Management IBSS
Plans & Pricing

Monthly management plans — ad spend billed separately

Management fees are paid to us monthly. Ad spend (Google, Meta, TikTok, X) is paid directly by you to each platform — we never touch your ad budget.

Starter

One platform, focused growth for early-stage businesses.

₦150,000/month

Recommended ad spend: ₦150K–₦300K/month

  • ✓1 platform (Google or Meta)
  • ✓Campaign strategy & setup
  • ✓Audience research & targeting
  • ✓Ad copy & creative briefing
  • ✓Weekly campaign optimisation
  • ✓Monthly performance report
Start Starter Plan
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Business

Multi-platform management for growing businesses.

₦220,000/month

Recommended ad spend: ₦300K–₦700K/month

  • ✓2 platforms (e.g. Google + Meta)
  • ✓Everything in Starter
  • ✓Retargeting campaigns
  • ✓Conversion rate optimisation
  • ✓A/B testing (copy & audiences)
  • ✓Bi-weekly strategy calls
Start Business Plan

Growth

Full multi-platform management including TikTok & X.

₦300,000/month

Recommended ad spend: ₦700K–₦1.5M/month

  • ✓Up to 4 platforms (Google, Meta, TikTok, X)
  • ✓Everything in Business
  • ✓Full creative direction
  • ✓Landing page recommendations
  • ✓Competitor ad monitoring
  • ✓Weekly performance reports
Start Growth Plan

Enterprise

Custom strategy for high-spend and complex multi-channel campaigns.

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Ad spend: ₦1.5M+/month

  • ✓All platforms + custom channels
  • ✓Dedicated account strategist
  • ✓In-house creative collaboration
  • ✓Custom attribution modelling
  • ✓Full funnel media planning
  • ✓Executive reporting dashboard
Request a Quote
Platforms We Manage

The right platform for the right objective

01
Google Ads (Search & Display)

Reach buyers at the exact moment they are searching.

Google Search puts your business in front of people actively searching for what you sell. We research the right keywords, structure your campaigns for Quality Score, write compelling ad copy and optimise bids to bring in high-intent traffic that converts. We also run Display and YouTube campaigns for awareness and retargeting.

  • Search, Display, Shopping & YouTube
  • Keyword research and negative keyword management
  • Quality Score and Ad Rank optimisation
  • Conversion tracking and goal setup
  • Recommended spend: ₦150K–₦500K+/month
Start Google AdsRequest a Meeting
Reach buyers at the exact moment they are searching.
02
Meta — Facebook & Instagram

Build brand and generate leads across Nigeria's largest social network.

With over 30 million active Facebook users in Nigeria, Meta remains the most powerful platform for reaching Nigerian consumers. We run lead generation, traffic, and conversion campaigns with precision audience targeting — custom audiences, lookalikes, interest and behaviour segments — and creative testing to find what resonates with your market.

  • Facebook and Instagram campaigns
  • Lead generation, traffic and conversion objectives
  • Custom and lookalike audience creation
  • Creative testing (image, carousel, video)
  • Recommended spend: ₦150K–₦1.5M+/month
Start Meta AdsRequest a Meeting
Build brand and generate leads across Nigeria's largest social network.
03
TikTok & X (Twitter)

Reach new audiences where they spend their time.

TikTok is Nigeria's fastest-growing ad platform and uniquely effective for consumer brands targeting 18–40 year olds. We manage in-feed video campaigns, TopView placements and branded hashtag challenges. X/Twitter is powerful for B2B brands, financial services and cultural moments. We handle creative briefing for short-form video — you supply the footage or we direct your creative partner.

  • TikTok In-Feed, TopView and Branded Hashtag
  • X/Twitter Promoted Tweets and Follower campaigns
  • Video creative briefing included
  • Audience targeting and trend research
  • Video editing assistance available separately
Add TikTok & XRequest a Meeting
Reach new audiences where they spend their time.
Track Record

₦50M+ in ad spend managed for Nigerian businesses.

We have managed paid advertising campaigns across Google, Meta, TikTok and X for Nigerian businesses in real estate, fintech, retail, education and professional services. Every campaign is measured against real business outcomes — leads, sales and revenue — not just impressions and clicks.

FAQ

Paid advertising in Nigeria — your questions answered

Ad spend depends entirely on your goals, margins and the competitiveness of your industry. A useful starting point: your ad spend should be calibrated to your customer acquisition cost — if you know the lifetime value of a customer, work backwards from there. In practice, Nigerian SMEs in competitive sectors like real estate, finance, education and retail typically start with a Google or Meta budget of ₦150,000–₦500,000 per month and scale based on results. We help you set a realistic budget before any spend is committed.
We manage Google Search & Display (where people actively search for what you offer), Meta (Facebook and Instagram, the dominant social platforms in Nigeria by active users), TikTok (fastest-growing platform, particularly effective for consumer brands targeting under-35s), and X/Twitter (strong for B2B, financial services and news-adjacent brands). We recommend the right mix based on your audience and objectives — not every business needs every platform.
Our monthly management fee covers campaign strategy, audience research, ad creative briefing (we direct, you or we produce), campaign setup, weekly bid optimisation, A/B testing, conversion tracking, and a monthly performance report with recommendations. The ad spend itself is paid directly to Google and Meta — we never touch your ad budget. We are transparent about this distinction from day one.
Paid search (Google) typically shows results within two to four weeks — campaigns need time to gather conversion data before the algorithm optimises efficiently. Meta campaigns usually show directional results within the first month. We set honest expectations upfront: month one is about laying the right foundation, month two is about optimising, month three is where most clients see compounding results. We do not promise overnight results — we promise systematic improvement.
On our Growth and Enterprise plans, we provide full creative direction including ad copy, headline options, and briefing your creative team or ours on imagery and video. On the Starter plan, we write all copy and build the ads but require you to provide approved brand imagery. We can connect you with our content and creative team if you need photography or video production alongside the ad management.
Yes, and we actually prefer starting fresh. Inherited ad accounts often have years of messy structure, bad tracking and wasted spend. Starting clean means we can build the right foundation: proper conversion tracking, clear account structure, realistic targeting, and campaigns aligned to business outcomes — not just clicks.

Ready to make your ad spend work harder?

Book a free strategy call. We'll audit your current advertising (or start from scratch), identify your biggest opportunities, and recommend the right plan to hit your growth targets.

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