Digital Marketing — IBSS
Digital Growth · Performance Marketing

Reach Who Matters.

Performance-driven digital campaigns built on precision targeting and attribution analytics — ensuring every naira of ad spend is accountable, measurable, and driving real business growth.

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Performance Marketing

Every naira of ad spend should be accountable.

Too many Nigerian enterprises invest in digital advertising without a clear attribution model — measuring vanity metrics like impressions and reach while ignoring what really matters: qualified leads, pipeline growth, and revenue generated.

Our performance marketing practice is built on a foundation of precision targeting, full-funnel attribution, and continuous optimisation. We don't just run campaigns — we run campaigns that close.

Digital Marketing IBSS
Marketing Channels

Precision across every platform

02
Social Media Advertising

Targeted campaigns that reach the right decision-makers.

From Meta (Facebook & Instagram) to LinkedIn and X (Twitter), we build and manage targeted social advertising campaigns designed for Nigerian B2B and B2C audiences. Precise audience segmentation ensures your message reaches the people most likely to convert.

  • Meta (Facebook & Instagram) campaign management
  • LinkedIn B2B lead generation campaigns
  • X (Twitter) promoted content & trend capitalisation
  • Custom audience & lookalike audience building
  • Creative A/B testing & iteration
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Targeted campaigns that reach the right decision-makers.
03
Email Marketing & Automation

Nurture leads into clients — automatically.

Email remains the highest-ROI digital marketing channel. We design and deploy email marketing programmes that nurture your prospects through the buying journey — from first contact to closed deal — using behavioural triggers and personalised content sequences.

  • Email campaign strategy & design
  • Marketing automation workflow build (Mailchimp, Brevo, Zoho)
  • Lead scoring & CRM integration
  • Deliverability optimisation (SPF, DKIM, domain warming)
  • Open rate, click rate & revenue attribution reporting
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Nurture leads into clients — automatically.
Our Attribution Approach

We measure revenue generated — not just clicks and impressions.

Every campaign we manage is connected to your CRM so we can trace the complete path from ad click to closed deal. This full-funnel attribution model lets us continuously optimise for what's actually working — reallocating budget toward the audiences, channels, and creatives that generate the highest return on your investment.

FAQ

Digital marketing in Nigeria — your questions answered

There are two separate costs: your ad spend (the money that goes to Google, Meta and other platforms) and the management fee for running the campaigns. Ad spend is entirely up to you and can start modestly and scale as results prove out, while management is typically a monthly retainer or a percentage of spend. Across the market, monthly ad budgets for SMEs commonly start in the low hundreds of thousands of naira and grow with returns. We do not quote blind — after a free scoping call on your goals we send a clear written proposal with no hidden fees.
We connect every campaign to your CRM so we can trace the full path from ad click to closed deal, not just impressions and reach. That full-funnel attribution lets us report on qualified leads, pipeline and actual revenue generated, and continuously shift budget toward the audiences, channels and creatives that produce the best return. You see what each naira of spend is actually delivering.
It depends on who you sell to. For consumer brands, Meta (Facebook and Instagram) and Google Search usually drive the most volume, while LinkedIn is strongest for B2B and high-value services. Google Ads captures people actively searching for your solution, and email nurtures leads into clients over time. We do not push every channel — we recommend the mix that fits your audience and budget, then prove it with data before scaling.
Paid channels like Google and Meta can start driving traffic and leads within days of launch, though the first few weeks are a learning and optimisation phase as we test audiences and creatives. Meaningful, stable results — and a clear cost-per-acquisition we can scale — typically emerge over the first 1 to 3 months. We report transparently throughout so you see progress from the start rather than waiting in the dark.
Yes. When we build email lists, run lead-generation campaigns and connect data to your CRM, we do it in line with the Nigeria Data Protection Act (NDPA) 2023 — proper consent, secure handling of personal data, and respect for opt-outs. We also set up email authentication (SPF, DKIM and domain warming) so your campaigns reach the inbox and protect your sender reputation.

Ready to make every naira count?

Share your growth targets and current marketing challenges. We'll design a precision digital marketing strategy with clear ROI accountability from day one.

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