At a glance
Swiss Cottage Suites is a hotel and guest house in Alausa, Ikeja, a short walk from Ikeja City Mall and minutes from Murtala Muhammed International Airport. It offers four room types, an in-house bar and a restaurant, and its guests are a mix of business travellers, airport arrivals and visitors to Lagos.
The hotel ran on WordPress. In May 2026 Inventrium rebuilt it in Next.js, keeping the hotel’s own words and photographs, then added WhatsApp booking in June and Google tracking for its advertising in July.
A hotel website has one job: turn a visitor into a guest. Every room page ends in a booking conversation.
The challenge
- Guests choose a room before they choose a hotel, so each room type needed its own clear page.
- Most Lagos guests would rather message than fill in a form, and the hotel needed to know which room an enquiry was about.
- The hotel was paying for Google Ads and needed to see which clicks became bookings and calls.
- Existing links to the old WordPress pages had to keep working after the move.
What we did
Rebuilt faithfully, then improved
We replicated the live WordPress site end to end and moved every photograph onto our own hosting. The hotel’s copy was kept; the Landmarks section was even simplified back to match the original wording. Blurry room thumbnails were then replaced with new high-resolution photographs.
Rooms that sell themselves
Each of the four room types has its own page with size, bed and amenities, from the 20 sqm Standard Plus to the 45 sqm Business Executive. The gallery is organised into tabs, so a guest can look at rooms, common areas, the restaurant or the exterior on their own.
Booking by WhatsApp
A WhatsApp button sits on every page. Each room’s “Book” button opens a message already naming the room and asking for dates and the number of guests, so the front desk can answer in one reply.
Search and advertising, measured
A pre-launch audit added Hotel structured data with the full address, redirects for the old WordPress addresses, a sitemap and one main heading per page. Google Tag Manager, Analytics and Ads conversion tracking for bookings, calls and page views were then wired in for this site only.
Under the hood
- Rebuilt from the original: the live WordPress site was replicated page by page, with all of its photographs moved onto our own hosting so nothing depends on the old server.
- A page per room: Standard Plus, Business Executive, Diplomatic Suite and Premium Executive each have their own page, with size, bed and amenities.
- Booking where guests already are: a floating WhatsApp button on every page, and room-specific booking messages so the front desk knows what is being asked about.
- Found as a hotel: structured data marks the business as a Hotel with its full Alausa address and price range; every page has a title, description, share image and one main heading, and a sitemap lists all nine.
- Measured advertising: the hotel’s Google Ads account receives booking, call and page-view conversions, so ad spend can be judged on enquiries rather than clicks.
The results
- The hotel’s WordPress site rebuilt as nine pages: home, about, rooms, a page for each of the four room types, gallery and contact.
- Every room has a “Book” button that opens WhatsApp with a message already written: the room, its size and bed, and prompts for check-in, check-out and guests.
- A gallery sorted into Rooms, Common Areas, Restaurant and Exterior, with new high-resolution room photographs.
- Old WordPress room and contact addresses redirect to their new pages, so existing links and search results still land.
- Google Tag Manager, Google Analytics 4 and Google Ads conversion tracking for bookings, phone calls and page views, scoped to this site alone.
Impact
For guests: every room laid out clearly, and a booking enquiry that takes one tap from any page.
For the front desk: enquiries that arrive already saying which room and which dates.
For the owners: no WordPress server to patch, and advertising that reports bookings and calls, not just visits.
Why it matters for Inventrium
Hotels and guest houses compete on how easily a guest can see a room and ask for it. This engagement shows we can move an existing hospitality site without losing its content, put booking where Nigerian guests already talk, and connect the site to the advertising that pays for it.