Apple just flipped the switch: iPhone 17 pre-orders are almost here, and you can now use Apple’s long-running “Get Ready” feature to line everything up before pre-orders open. If you plan to buy the iPhone 17, iPhone Air, iPhone 17 Pro, or iPhone 17 Pro Max, a few minutes of prep today can mean the difference between same-day delivery and waiting weeks. Here’s how to prepare like a pro — and a few smart tips to avoid common pre-order headaches.
Quick facts at a glance
- Pre-orders open: Friday, September 12 at 5:00 AM PT / 8:00 AM ET.
- How to prepare: Use the Apple Store app or Apple.com’s “Get Ready” workflow to pick model, color, storage, carrier, AppleCare+, accessories, and payment method.
- Pricing (starting): iPhone 17 — $799; iPhone Air — $999; iPhone 17 Pro — $1,099; iPhone 17 Pro Max — $1,199.
- iPhone Upgrade Program: Members can pre-select device and complete pre-approval steps now.
Step-by-step: Use “Get Ready” to speed your pre-order
- Open the Apple Store app (recommended) or visit Apple.com.
- Tap “Get Ready” and choose model, color, and storage.
- Select carrier options and confirm upgrade eligibility.
- Add AppleCare+ and accessories, then confirm shipping and payment details.
- When pre-orders go live, one tap places your order.
Smart pre-order tips (insider moves)
- Use the Apple Store app: generally faster than a browser for one-tap checkout.
- Have backup configs: prepare second choices for color/storage in case your top pick sells out.
- Check carrier queues: confirm trade-in and activation windows with your carrier beforehand.
- Complete trade-ins early: pre-estimate trade-in value to reduce the due amount at checkout.
- Pre-approve if in the Upgrade Program: do it now to avoid delays.
Things to watch
High-demand models often sell out fast, so expect popular storage and color combos to move quickly. Also allow extra time for carrier activations or eSIM transfers, and consider adding AppleCare+ during pre-order to protect your device from day one.
Final takeaway
If you want an iPhone 17 on day one, don’t leave it to chance. Use Apple’s Get Ready feature to pre-select your device, confirm eligibility, and save payment details so you can place a one-tap pre-order on September 12.
Question for readers: Which iPhone 17 model are you eyeing — iPhone 17, iPhone Air, iPhone 17 Pro, or iPhone 17 Pro Max — and why? Share your pick and any pre-order tips below.




