Insightful reports on technology and business strategy.
If you’ve spent any time on TikTok or Instagram lately, you’ve likely seen them: a 60-second tutorial on how to DIY a dental cleaning, a "secret" trick to slash your hospital bill,
If you’ve ever had a brilliant idea for a Reel but lacked the lighting, the camera gear, or—let’s be honest—the energy to film it, Instagram’s latest update is about to feel like a superpower.
WhatsApp may be one of the world’s most popular messaging apps, but for years it has kept things relatively simple compared to rivals like Telegram. That could soon change. Meta has officially confirmed that it is testing a new paid subscription called WhatsApp Plus, a move that could reshape how users personalize and organize their […]
On a humid afternoon in Lagos, a comedy skit shoot unfolds with the energy of a small movie production. Lighting assistants move equipment around the set. A sound engineer checks audio levels. A makeup artist prepares the cast while another creator films spontaneous behind-the-scenes clips. At the center of it all is Broda Shaggi, the […]
What happens when the most online generation decides to unplug? In a surprising shift, Gen Z — long seen as the face of social media culture — is now leading a quiet but powerful form of digital activism: intentionally deleting, limiting, or stepping away from social platforms altogether. This isn’t about nostalgia or technophobia. It’s […]
Managing Instagram consistently can feel like a full-time job—especially as Reels, Stories, carousels, and analytics all compete for your attention. The good news? The right Instagram scheduling app can automate the heavy lifting, free up creative time, and help you post smarter, not harder. In 2026, Instagram marketing is no longer just about posting regularly—it’s […]
