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Case study · Client F

The webmaster and tech team behind a marketing group

For years we have been the technology team for a marketing and media group. We built and look after its websites and apps, keep its hosting and security in order, build websites for its clients under its name and train its people.

  • Client FA marketing and media group
  • Since the late 2010sWhen
  • Run, Build, Train, AdvisoryServices

500+work requests handled for the group

The situation

The group runs several marketing, media and training businesses. It sells creative and media work, and has no developers of its own.

Each business needed a website, email and hosting that someone owned and looked after, and a team that could build sites for the group’s own clients.

What we did

Run

Look after the group’s websites

When a website breaks or a renewal is missed, someone has to own the fix. We hold the hosting, security and settings, and one call gets it done.

  • Host, secure and back up the group’s websites.
  • Moved the sites to better servers several times as they grew, and now also manage their domain settings.
  • Make the day-to-day changes as webmaster, often within hours of the request.

Run

Rescue an infected site

An infected website can be blocked by browsers and search engines, and it puts visitors at risk. It needs cleaning fast, and the cause has to go, or it comes back.

  • Took over the hosting of one of the group’s sites from its previous provider and secured it.
  • Cleaned malware off it, traced the cause to unlicensed and out-of-date software, and replaced it.
  • Brought the site back online within two weeks, and looked after it until the group moved it to another developer.

Build

Websites and apps for the group and its clients

The group sells creative work, not code. We build the sites under its name. It can then offer them to clients without a development team of its own.

  • Built websites for several of the group’s businesses, and rebuilt them as they changed.
  • Built mobile apps for Android and iPhone with a partner developer.
  • Built websites for the group’s clients under its name, including sites that take payments online.

Advisory

Advise on security and technology

Most website problems start with old software. Spotting that early is cheaper than a clean-up.

  • Give security and technology advice, from hosting choices to who may update the sites.
  • The group took our advice on its server moves and on moving away from WordPress.

Run

Email

Staff and customers reach the group’s businesses by email. A move that loses mail costs enquiries.

  • Moved mailboxes to a new platform without losing mail.
  • Set up email for new businesses and client projects as they launched.

Train

Staff and students

People who understand their data and tools need less help and make better decisions.

  • Trained staff to update their own websites.
  • Ran data analytics and spreadsheet training for staff and students.

Results

  • More than 500 work requests handled for the group, many the same day.
  • The group’s websites and apps kept online, secure and current for years.
  • An infected site cleaned and back online within two weeks, with the cause removed.
  • Websites delivered for the group’s own clients under its name.

We describe this client by what it does rather than by name, to respect its confidentiality.

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