Google Ads
People search for a hotel in a particular area when they are ready to book. The hotel needs to show up there.
- Ran search campaigns for the hotel’s area, airport and business-district searches.
- Reported each campaign in plain English, with the search terms that worked.
- Found that airport searches and the hotel’s own name drew the most interested clicks.
- Added booking, call and page-view tracking, so future spending can be judged on enquiries.

