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Case study · Swiss Cottage Suites

Twelve years of a hotel’s website, email and Google Ads

We have looked after this Lagos hotel’s online presence since 2014. In 2026 we rebuilt its website with a WhatsApp booking button on every room, after moving its email off a suspended account, and ran search ads that drew 656 clicks in 12 days.

  • Swiss Cottage SuitesAn independent hotel in Lagos
  • 2014 to todayWhen
  • Grow, Build, RunServices

7.6%of people who saw the hotel’s ads clicked, May to July 2026

Share of people who saw the ad and clicked
  • Hotel’s own name25%
  • Airport searches17.6%
  • All ads, May 20267.7%
  • All ads, July 20267.6%

The situation

An independent hotel competing with booking sites and big chains for the same searches.

Its old website looked dated, showed errors and was hard to find on Google. Its email had been cut off when a payment to the old provider was missed.

What we did

Grow

Google Ads

People search for a hotel in a particular area when they are ready to book. The hotel needs to show up there.

  • Ran search campaigns for the hotel’s area, airport and business-district searches.
  • Reported each campaign in plain English, with the search terms that worked.
  • Found that airport searches and the hotel’s own name drew the most interested clicks.
  • Added booking, call and page-view tracking, so future spending can be judged on enquiries.

Build

The website

Guests choose a room before they choose a hotel, and most would rather send a message than fill in a form.

  • Rebuilt the old WordPress site as a fast 9-page site, with a page for each of the four room types.
  • Added a WhatsApp booking button on every room page, with the room already named in the message.
  • Kept every old link working, so past search results still land on the right page.

Run

Email, hosting and domain

A hotel that misses an email misses a booking.

  • Moved the hotel’s mailboxes from a suspended Google account to Zoho in 2025, keeping the same addresses and the old mail.
  • Tested delivery with the hotel when mail stopped arriving.
  • Moved the site to new hosting with a working secure connection.

Results

  • 656 ad clicks in 12 days in July 2026, at a 7.58% click rate.
  • A 7.69% click rate in May 2026. Airport searches reached 17.58%.
  • A new site with WhatsApp booking on every room, live since May 2026.
  • Email back on the same addresses, with no old mail lost.

Want the same for your business?

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